Artists & Galleries
Imad Skhairi born in Puglia, a region of southern Italy from a Moroccan family, in 1991.
At the age of 6 the family moved to Bolzano, northern Italy.
Always dynamic and creative since childhood with his creations with wood and paper accompanied by Blues and funky music. At the age of 15 he decides to attend the Art School always in Bolzano.
During his studies he made the decision (a little forced considering the family economic situation) to do a little job during the afternoon.
Find a job in a hair salon. The studies continue until the fourth year of high school always working as a hairdresser, then evaluating the potential undertaken in the hair sector decides after a long reflection to abandon his studies and devote himself completely to work.
In 2011 he moved to Verona alone where he always worked as a hairdresser making himself known in the city for his Dandy style and personality. In these years of hairdressing in Verona, working for several salons and becoming director of the last salon in which he worked. Over the years and with the new era, the salon had to keep up with the news and enter the Social world.
At that point, Imad, with the help of a friend of his, decided to start photographing the clients of the salon in order to be able to post work on instagram and introduce the world to what was happening in the salon.
Intrigued by photography, he becomes familiar and begins to learn how that world worked by asking repeated questions to his photographer friend.
He begins to photograph the clients in the salon, post them on Instagram and Facebook, a bar contactshim to photograph the aperitif, then he contacts a disco. Up to keep busy every night to photograph events and work as a hairdresser by day.
Not having studied photography and the one behind it, he immediately managed to get noticed for the type of photography in the event, always looking for the fashion world even where there was not.
Thanks to this work he managed to get himself noticed and was able to collaborate with Intimissimi, Calzedonia and Tezenis both as a hairdresser for 3 years until they proposed him to start creating photographic and video contents.
In 2016 he definitely leaves the world of hair to devote himself solely to the world of photography and video.
He is contacted by various customers in any sector, from wedding, baptism, party, kitchen, design, brand, to marble and wine companies to create photo shoots.
In September 2016 he goes to Milan, to the fashionweek, to create personal material that he can post on his social media and start making himself known.
He is contacted by a digital magazine in New York called FashionweekOnline in which they propose him to work for them and from there he takes off in the fashion world also moving to Paris.
During these years, Photographer and Videomaker worked with:
- “IL SALONE DEL MOBILE” fiera internazionale del design a milano
- PITTI UOMO
- FRANKLIN AND MARSHALL
- RADIODEEJAY with DADDY YANKEE and NICKY JAM
- MERCEDES BENZ
- SAN LORENZO YACHT
Don't be afraid of perfection, you will never reach it.